Ready For It? Taylor Swift FINALLY releases her new album Reputation on streaming services Spotify and Apple Music... three weeks after its official chart-topping debut
Taylor Swift's new album Reputation is finally available via online streaming services, three weeks after it was officially released.
The Look What You Made Me Do hitmaker dropped her latest record last month, but withheld it from services such as Spotify and Apple Music until Friday.
Late Thursday night, the 27-year-old singer took to her Instagram in the midst of rehearsing for Friday's Jingle Ball show in Los Angeles to announce that her latest music offering would be available for steaming online from midnight.
Scroll down for video?
Big announcement: Taylor Swift has released her latest album Reputation to streaming services, some three weeks after it made its official chart debut
She also shared a brief video, which featured the words: 'Reputation: Available tonight on all streaming services.'?
Earlier in the day, a video posted on the Taylor Nation Twitter account confirmed the LP was 'available tonight on all streaming services' to the delight of fans.??
The star famously withdrew her music from sites such as Spotify in 2014 in a row over royalties, but after reaching a sales milestone with her 1989 album, she agreed to make her music available to stream.
Available online: Fans of the star will be able to get the album on Spotify and Apple Music
Her management announced on social media over summer: 'In celebration of 1989 selling over 10 million albums worldwide and the RIAA's 100 million song certification announcement, Taylor wants to thank her fans by making her entire back catalog available to all streaming services tonight at midnight.'
She previously put pressure on streaming giants Apple Music to change their policy not to pay artists for streams when users signed up for a three-month free trial.
The star wrote on her Tumblr page at the time: 'I'm sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service.
'I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.'?
Get it now: As she rehearsed for Friday's Jingle Ball show in Los Angeles on Thursday night, Taylor took to Instagram to announce the release to her fans
Video clip: To further hammer the announcement home, she also uploaded a brief video
Although Taylor acknowledged the move would not make a huge difference to her own financial well-being, she insisted her actions were not those of 'a spoiled, petulant child'.
The Blank Space singer concluded her letter: 'It's not too late to change this policy. We don't ask you for free iPhones. Please don't ask us to provide you with our music for no compensation.'
She also refused to release her 2012 album Red on Spotify, critising the fact that artists receive just $0.006 and $0.0084 per song.
Penning a piece for the Wall Street Journal, she wrote: 'Music is art, and art is important and rare. Important, rare things are valuable.??
Mic check: Among the videos she shared was a clip of her reciting popular lines from her recent hit track Look What You Made Me Do
'Valuable things should be paid for. It’s my opinion that music should not be free, and my prediction is that individual artists and their labels will someday decide what an album’s price point is. I hope they don’t underestimate themselves or undervalue their art.'
Following the publication of Taylor's letter on Tumblr, Eddy Cue, the senior vice-president of Internet Software and Services at Apple, vowed the company would change its policy.
He tweeted: '#AppleMusic will pay artist for streaming, even during customer's free trial period.We hear you @taylorswift13 and indie artists. Love, Apple.'
And in response, Taylor later agreed her 1989 album could be streamed on the site.??
Row: The star famously withdrew her music from streaming sites in 2014 in a row over royalties
Back on: However, in the summer, she made all of her back catalogue available on the sites?
Most watched News videos
- Meghan chats to a Suits fan about the show on first engagement
- Prince Harry asked how it feels to be with Meghan 'as a ginger'
- Megyn Kelly reacts to Matt Lauer firing over 'sex assault'
- Savannah Guthrie reads apology from Matt Lauer on Today
- Matt Lauer seen returning to Hamptons home after Today show axe
- Fan gives Meghan Markle a bag of Haribo on her first royal event
- Meghan Markle's beloved rescue dogs seen in old Instagram video
- Meghan shows off her caring side as she meets shy boy
- Meghan stuns in roll neck and midi skirt on first royal engagement
- NBC News has fired popular 'Today' show host Matt Lauer
- Victoria's Secret models say n-word during Cardi B singalong
- Prince Harry and Meghan Markle carry out first royal engagement together