Holly Willoughby gags as she samples INSECT bread on This Morning... after fans complain that her £350 Abracadabra slogan knit sweater is 'far too pricey'

She’s a long way from the Australian jungle, but Holly Willoughby was still given the opportunity to sample some of the dubious delights that might be on offer for campmates on the current series of I’m A Celebrity… Get me Out Of Here!

The 36-year old gagged while trying insect bread as she presented a segment dedicated to the popular ITV show during Wednesday’s edition of This Morning, much to the amusement of co-hosts Phillip Schofield and Alison Hammond.

Reluctantly accepting a slice of the questionable fare, Holly looked visibly repulsed as Alison revealed it contained seventy dried and ground house Crickets.

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Tucking in:?Holly Willoughby sampled insect bread during Wednesday's edition of This Morning

Tucking in:?Holly Willoughby sampled insect bread during Wednesday's edition of This Morning

‘Apparently in the future we’re going to be eating more insects because they’re very high in protein. They’ve got calcium in them,’ she explained.

Watching on, Phillip offered a word of warning, adding: ‘I’m telling you right now you will not like it.’

Despite her evident hesitancy, Holly took a reluctant bite of the brittle looking bread, but appeared to gag while swallowing. ???

Here we go:?The 36-year old gagged while trying insect bread as she presented a segment dedicated to popular ITV show I'm A Celebrity... Get me Out Of Here!

Here we go:?The 36-year old gagged while trying insect bread as she presented a segment dedicated to popular ITV show I'm A Celebrity... Get me Out Of Here!

Gag reflex on point: Reluctantly accepting a slice of the questionable fare, Holly looked visibly repulsed as Alison Hammond revealed it contained seventy dried and ground house Crickets

Gag reflex on point: Reluctantly accepting a slice of the questionable fare, Holly looked visibly repulsed as Alison Hammond revealed it contained seventy dried and ground house Crickets

Caution: Watching on, Phillip offered a word of warning, adding, ‘I’m telling you right now you will not like it’

Caution: Watching on, Phillip offered a word of warning, adding, ‘I’m telling you right now you will not like it’

The segment came after?Holly?left her followers by embarking on her This Morning duties in a look many deemed 'too pricey'.

The presenter was showered with praise for another 'beautiful' outfit, which teamed together a playful slogan jumper and sequin skirt - but several fans were quick to lament the knitwear's whopping £350 price tag.?

Holly was typically chic in the playful slogan jumper, which pulled into a simple round neck and was emblazoned with the phrase 'Abracadabra' on the front.

Making the look more festive, Holly teamed the top with an all-over sequin midi skirt - which clung to her newly-svelte frame all the way to its knee-length hem.

However, while she tied the ensemble together with classic court shoes, it was the Chinti & Parker jumper that caught the attention of fans, after her tag in the caption revealed it to cost an eye-watering £350.

Divided: Holly ?was highly praised for another 'beautiful' outfit on Wednesday - which teamed together a playful slogan knit and festive sequin skirt

Divided: Holly ?was highly praised for another 'beautiful' outfit on Wednesday - which teamed together a playful slogan knit and festive sequin skirt

Not impressed: However it was the Chinti & Parker jumper that caught the attention of fans - who immediately began to lament the  £350 price tag

Not impressed: However it was the Chinti & Parker jumper that caught the attention of fans - who immediately began to lament the £350 price tag

Many of her fans were quick to lament the huge price tag in the comments, and claim she needs to select clothes more 'relatable and affordable' for her followers.

Several disgruntled fans wrote in outrage: '350 quid on a jumper?!' and 'Imagine falling in love with an outfit and the jumper being £350. Kill me.'

Many others admitted the garment was a hit, but just too expensive, adding: '350 for a jumper? No thanks although it's lovely I wouldn't be paying 350', 'Lovely jumper..won't be buying this for £350' and 'Fantastic jumper, but £350 is too pricey!'

Further fans then urged Holly to start wearing clothes from the high street, so fans can recreate her winning looks at home.?

Impressed:?However, known for her stylish flair, a huge number of followers showered the blonde with praise for yet another fashion-forward outfit

Impressed:?However, known for her stylish flair, a huge number of followers showered the blonde with praise for yet another fashion-forward outfit

Controversial:?It is not the first time Holly has sparked outrage among her followers - having posed in a £500 leather skirt from Kate Spade last week (above)

Controversial:?It is not the first time Holly has sparked outrage among her followers - having posed in a £500 leather skirt from Kate Spade last week (above)

One added: 'Love the look @hollywilloughby but maybe there needs to be a little more responsible picking of outfits price wise how many realistically of the Holly’s followers can relate and afford £350 on a jumper?!?! All be it a gorgeous jumper'

While another agreed, chiming it: 'Absolutely love love LOVE that jumper but £350 is a bit out of mine and probably a lot of other peoples price range! It’s so nice though!'

However, known for her stylish flair, a huge number of followers showered the blonde with praise for yet another fashion-forward outfit.

One kicked things off by writing: 'Love this look so much!!!!' and 'In love with the skirt who doesn't love a bit of glitter and sparkle.'

Style icon:?However, despite her expensive slip-ups, the presenter has become a social media star in recent months, thanks to her endless string of sartorially savvy snaps

Style icon:?However, despite her expensive slip-ups, the presenter has become a social media star in recent months, thanks to her endless string of sartorially savvy snaps

Impressive: Such is her influence that she has more than 2.8 million followers, with her clothing choices often selling out within 90 minutes of the programme being screened

Impressive: Such is her influence that she has more than 2.8 million followers, with her clothing choices often selling out within 90 minutes of the programme being screened

While others added: 'Beautiful as always', 'She just gets better and better' and 'You are on fire today!'

Other fans even claimed she was one of the most chic personalities on television, writing: 'Holly I definitely approve #putting the glam back into day time t.v' and 'Abracadabra and boof, the best looking woman ever appears @hollywilloughby.'

It is not the first time Holly has sparked outrage among her followers - having posed in a £500 leather skirt from Kate Spade last week.?

However, despite her expensive slip-ups, the presenter?has become a social media star in recent months, thanks to her endless string of sartorially savvy snaps.?

Sell out:?Last week, many of Holly’s stylish finds, including a pair of maroon trousers from Marks & Spencer (above), vanished from stores and online even as the show was still on air

Sell out:?Last week, many of Holly’s stylish finds, including a pair of maroon trousers from Marks & Spencer (above), vanished from stores and online even as the show was still on air

Svelte:?The phenomenon has grown over the past few months thanks to new stylist Angie Smith - who has taken advantage of Holly’s recent weight loss (pictured in November)

Svelte:?The phenomenon has grown over the past few months thanks to new stylist Angie Smith - who has taken advantage of Holly’s recent weight loss (pictured in November)

Such is her influence that she has more than 2.8 million followers, with her clothing choices often selling out within 90 minutes of the programme being screened.?

Last week, many of Holly’s stylish finds, including a pair of maroon trousers from Marks & Spencer and a belted skirt from Topshop, vanished from stores and online even as the show was still on air.

A pink pleated skirt from M&S’s Per Una range is also no longer available after receiving more than 90,000 Instagram ‘likes’.

The phenomenon has grown over the past few months thanks to new stylist Angie Smith.?

She has taken advantage of Holly’s recent weight loss – which is attributed to a gruelling Pilates regime – by dressing her in figure- hugging pencil skirts, slimline jumpers and thigh-skimming dresses.

Stunning: Holly's recent weight loss is reportedly attributed to a gruelling Pilates regime

Stunning: Holly's recent weight loss is reportedly attributed to a gruelling Pilates regime

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