TOWIE diva Gemma Collins oozes dominatrix vibes in latex dress while surrounded by shirtless hunks in new fashion campaign ad

Her no nonsense and straight-talking attitude on TOWIE has won her a legion of fans.

Continuing to grow her reality empire, Gemma Collins, 36, showcased her latest venture with online retailer Boohoo in true GC style as she had a number of shirtless men waiting on her hand and foot in her new advert for her latest collaboration.

The ITVBe diva displayed her womanly curves in an array of glamorous loungewear and tight-fitting bodysuits while she paraded around a luxury mansion with a Sheltand pony?for her new plus size campaign GCxboohoo.

Scroll down for video

It's the GC:?Gemma Collins, 36, showcased her latest venture with online retailer Boohoo in true GC style as she had a number of shirtless men waiting on her hand and foot in her new advert for her latest collaboration

It's the GC:?Gemma Collins, 36, showcased her latest venture with online retailer Boohoo in true GC style as she had a number of shirtless men waiting on her hand and foot in her new advert for her latest collaboration

Surrounded by an array of shirtless men, the reality star is in her element as she donned a striking figure-hugging?latex mini dress and oversized faux fur jacket in the back of a limo.

Sunglass-clad?Gemma appeared to be waited hand and foot as she posed alongside a hunky Love Island's Simon Searles?who poured her a glass of bubbles - which she in turn seductively fed him.

In another shot, she was was captured putting her mark on her shirtless servants as she placed her leopard-print heeled foot on another muscular model's back.

Paying tribute to her reality past, she playfully posed with miniature Shetland pony during the fashion?campaign video - which bared resemblance to Tony the Pony from her appearance on 2016's Celebrity Big Brother.

Making her mark:?In another shot, she was was captured putting her mark on her shirtless servants as she placed her leopard-print heeled foot on another muscular model's back

Making her mark:?In another shot, she was was captured putting her mark on her shirtless servants as she placed her leopard-print heeled foot on another muscular model's back

Diva:?The ITVBe diva displayed her womanly curves in an array of glamorous loungewear and tight-fitting bodysuits while she paraded around a luxury mansion with a Sheltand pony for her new plus size campaign GCxboohoo

Diva:?The ITVBe diva displayed her womanly curves in an array of glamorous loungewear and tight-fitting bodysuits while she paraded around a luxury mansion with a Sheltand pony for her new plus size campaign GCxboohoo

Style: Gemma showcased her style with 'GC' emblazoned across her back

Style: Gemma showcased her style with 'GC' emblazoned across her back

Rounding up her sartorial displays, Gemma worked a striking pink velour suit as she held on tight to a money gun which filled the staircase around her with dollar bills.

Aside from her signature fashion, the 30-second clip was filled with many of Gemma's hilarious soundbites, most noticeably: 'You ain't getting none of this candy' as she lay in a bath filled with lollipops.?

Before she uttered her infamous quote: 'It's Gemma, you silly?c***!'?

The video comes as Gemma posed for a fun-filled Boohoo.com fashion shoot.?

Candy:?Aside from her signature fashion, the 30-second clip was filled with many of Gemma's hilarious soundbites, most noticeably: 'You ain't getting none of this candy' as she lay in a bath filled with lollipops

Candy:?Aside from her signature fashion, the 30-second clip was filled with many of Gemma's hilarious soundbites, most noticeably: 'You ain't getting none of this candy' as she lay in a bath filled with lollipops

Making it rain:?Rounding up her sartorial displays, Gemma worked a striking pink velour suit as she held on tight to a money gun which filled the staircase around her with dollar bills

Making it rain:?Rounding up her sartorial displays, Gemma worked a striking pink velour suit as she held on tight to a money gun which filled the staircase around her with dollar bills

No shade: She showcased her glamorous side as she worked her trademark locks into a voluminous curl

No shade: She showcased her glamorous side as she worked her trademark locks into a voluminous curl

The Boohoo shoot sees Gemma adopting a series of sassy poses, including channeling her inner WAG in a pin velour tracksuit emblazoned with her GC nickname.

Giving it some serious attitude in her shades, Gemma commands attention as she perches on a stairway.

Another sensational image sees the TOWIE loudmouth modelling a pink velvet dress with a racy thigh-high split, set off with killer accessories.

Joining her on the set is a white Shetland pony with a candy-coloured mane to match her outfit - reminiscent of her Celebrity Big Brother stint which has spawned many a meme.

All hail The GC! Gemma commanded attention when she posed for a fun-filled Boohoo.com fashion shoot. The TOWIE veteran models a pink velour tracksuit (£30 for top, £20 for trousers), fluffy heels (£28) and shades (£8)

All hail The GC! Gemma commanded attention when she posed for a fun-filled Boohoo.com fashion shoot. The TOWIE veteran models a pink velour tracksuit (£30 for top, £20 for trousers), fluffy heels (£28) and shades (£8)

Horsing around: Joining her on the set is a white Shetland pony with a mane to match her rosy outfit - reminiscent of her Celebrity Big Brother stint which has spawned many a meme

Horsing around: Joining her on the set is a white Shetland pony with a mane to match her rosy outfit - reminiscent of her Celebrity Big Brother stint which has spawned many a meme

Hot to trot: During her appearance on the reality show last year, Gemma famously received a visit from Tony The Pony as a birthday treat, and trotted around the garden with her equine companion
Hot to trot: During her appearance on the reality show last year, Gemma famously received a visit from Tony The Pony as a birthday treat, and trotted around the garden with her equine companion

Hot to trot: During her appearance on the reality show last year, Gemma famously received a visit from Tony The Pony as a birthday treat (right), and trotted around the garden with her equine companion

During her appearance on the reality show last year, Gemma famously received a visit from Tony The Pony as a birthday treat, and trotted around the garden with her new equine companion.

Gemma is also seen licking a lollipop in the tongue-in-cheek Boohoo shoot, a seductive pose reminiscent of her iconic TOWIE scene.

The boutique owner also sports a skin-tight, leather look dress and a velvet jacket as she works her magic for the cameras.??

The bubbly blonde is set to take part in Channel 4 reality show Celebs Go Dating, and revealed that she's looking for 50 Shades Of Grey style relationship.?

Sizzling: The Essex boutique owner also slipped into a skin-tight, leather look ensemble for the shoot. Gemma is pictured wearing a diamante choker (£10), PVC dress (£20) and accessories (£4-6)

Sizzling: The Essex boutique owner also slipped into a skin-tight, leather look ensemble for the shoot. Gemma is pictured wearing a diamante choker (£10), PVC dress (£20) and accessories (£4-6)

Sweet as ever: Gemma is also seen licking a lollipop in the tongue-in-cheek Boohoo shoot, a seductive pose reminiscent of her iconic TOWIE scene. The reality TV queen sports a chain bodysuit (£15) and accessories (£6-8)

Sweet as ever: Gemma is also seen licking a lollipop in the tongue-in-cheek Boohoo shoot, a seductive pose reminiscent of her iconic TOWIE scene. The reality TV queen sports a chain bodysuit (£15) and accessories (£6-8)

'My dream date would be like Christian Grey – but like, more bolder, more larger than life, just very over the top funny', she told The Sun.

'They’ve gotta do something that I couldn’t do – and I can pretty much do everything so it’s not going to be easy for the guy!'

She also revealed that if her date has bad shoes, she'd ditch him immediately.?

Gemma cheekily declared: 'I’m always up for a bit of mischief, but I’m not going to sell myself short. This candy don’t come for free.'

Sassy: She famously told James 'Arg' Argent 'you ain't ever going to get this candy!' during an explosive TOWIE showdown

Sassy: She famously told James 'Arg' Argent 'you ain't ever going to get this candy!' during an explosive TOWIE showdown

Glamorous: The Boohoo shoot sees Gemma adopting a series of sassy poses, including channeling her inner WAG in a pink silk jumpsuit emblazoned with her GC nickname
Glamorous: The Boohoo shoot sees Gemma adopting a series of sassy poses, including channeling her inner WAG in a pink silk jumpsuit emblazoned with her GC nickname

Glamorous: The Boohoo shoot sees Gemma adopting a series of sassy poses, including channeling her inner WAG (right) in a pink silk jumpsuit emblazoned with her GC nickname. She is seen (left) in a faux fur coat (£40) and diamante heels (£30)

The star is Boohoo's new brand ambassador for our ever growing curve collection for an exclusive collaboration that will debut this Christmas.

The campaign is all about embracing Gemma's most viral moments - her witty one liners, amazing facial expressions and fun loving nature.

The Christmas collaboration will cater to girls of all shapes and sizes from 16 – 24. The collection will include statement separates, opulent party dresses, luxurious outerwear and detailed jumpsuits in sensual fabrics and embellished laces inspired by her love for high street.

The collection is available to shop from 28th November on boohoo.com with prices starting from £18.?

Gemma declared: 'I’m always up for a bit of mischief, but I’m not going to sell myself short. This candy don’t come for free'

Gemma declared: 'I’m always up for a bit of mischief, but I’m not going to sell myself short. This candy don’t come for free'

?

The comments below have been moderated in advance.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

We are no longer accepting comments on this article.