'I didn't want to keep sharing my makeup with my toddlers': Mother-of-two, 30, launches children's 'play' cosmetics line after she was fed up with scrubbing lipstick-covered walls

  • A woman sick of her children stealing her makeup started a kids' cosmetics line
  • Sydney mother Raya Du Plooy was inspired by her son and daughter's?curiosity
  • She created Oh Flossy, which sells play makeup made from natural ingredients
  • The products include lipstick and eye-shadow and don't stain skin or the walls

A mother sick of scrubbing lipstick-covered walls and her makeup being pillaged by toddlers took the problem into her own hands by starting a kids' cosmetics line.

Raya Du Plooy's two-year-old daughter and four-year-old son both had a penchant for finding and destroying her expensive makeup products.

Inspired by the curiosity of her children, the Sydney mother-of-two, 30, launched her own business, Oh Flossy, selling natural 'play' makeup?as a safe alternative to adult cosmetics.

'My daughter has really really sensitive skin and she just flares up with everything, so I knew I needed something safe and low-allergen,' Raya told FEMAIL.

Raya Du Plooy's (pictured) two-year-old daughter and four-year-old son both had a penchant for finding and destroying her expensive makeup products

Raya Du Plooy's (pictured) two-year-old daughter and four-year-old son both had a penchant for finding and destroying her expensive makeup products

Inspired by the curiosity of her children, the Sydney mother-of-two, 30, launched her own business, Oh Flossy , selling natural play makeup as a safe alternative to adult cosmetics (Pictured is her daughter)

Inspired by the curiosity of her children, the Sydney mother-of-two, 30, launched her own business, Oh Flossy , selling natural play makeup as a safe alternative to adult cosmetics (Pictured is her daughter)

'But there isn't really much on the market that is natural or doesn't contain some sort of chemical addition.'

The biggest problem weighing on Raya's mind was finding a way to market her children's cosmetics as simply 'playful' and not for actually altering the appearance of toddlers.

She explained to FEMAIL that a disturbing amount of advertising targeting youngsters is 'over-sexualised'.

'I quickly realised that a lot of branding and marketing aimed at young children really over-sexualises them... and that's something I want to shield my daughter from, I wanted to keep her childhood full of all the magic and fun,' Raya said.

'I don't have a problem with her playing with makeup and imitating. I wanted to create something that enabled that fantasy and imitation while feeling confident that she isn't stressing about body image or seeing little girls in red lipstick or dark eye makeup.'

The biggest problem weighing on Raya's mind was finding a way to market her children's cosmetics as simply 'playful' and as altering the appearance of toddlers (Pictured is her daughter)

The biggest problem weighing on Raya's mind was finding a way to market her children's cosmetics as simply 'playful' and as altering the appearance of toddlers (Pictured is her daughter)

Raya said she uses her four-year-old son (pictured) and two-year-old daughter as product testers

Raya said she uses her four-year-old son (pictured) and two-year-old daughter as product testers

Some of Oh Flossy's products include glitter lipstick (pictured) which is low transfer and naturally made

Some of Oh Flossy's products include glitter lipstick (pictured) which is low transfer and naturally made

'So that was the main factor of it - and selfishly also, I didn't want to keep sharing my makeup,' she added.

Raya, who is also eight months pregnant with her third child, said she only uses kids as product testers and often recruits her two children as guinea pigs for the makeup.

Her brand sells glitter lipstick, lip-gloss, and five different kinds of eye-shadow which are made with natural ingredients and low-transfer so the product does not stain a child's sensitive skin.

'My son is very into makeup and he's quite good and at a very brutally honest age so he's a great little guinea pig for Oh Flossy,' Raya added.

Raya, (pictured) who is also eight months pregnant with her third child, said she only uses kids as product testers and often recruits her two children as guinea pigs for the makeup

Raya, (pictured) who is also eight months pregnant with her third child, said she only uses kids as product testers and often recruits her two children as guinea pigs for the makeup

Her brand sells glitter lipstick, lip-gloss, and five different kinds of eyes-shadow which are made with natural ingredients and low-transfer so the product does not stain a child's sensitive skin

Her brand sells glitter lipstick, lip-gloss, and five different kinds of eyes-shadow which are made with natural ingredients and low-transfer so the product does not stain a child's sensitive skin

'My son is very into makeup and hes quite good and at a very brutally honest age so he's a great little guinea pig for Oh Flossy,' Raya added

'My son is very into makeup and hes quite good and at a very brutally honest age so he's a great little guinea pig for Oh Flossy,' Raya added

'We have a great team of product testers who we send the kits out to between the ages of three and 10 - and more often than not it's their mums who end up using the products too and they say the lip-gloss feels like butter.'

The cosmetics entrepreneur has experienced a surprising amount of success from her homegrown idea and said she even struggles to keep up with sales.

She credits her two young children as her main inspiration and wants to help other mothers in fostering creativity while holding onto childhood innocence.

'We want our children to stay little boys and little girls. It's just for fun and giving mums and dads an alternative when their kids want to experiment,' Raya said.?

'It's about reducing the chaos - no more scrubbing the walls - I have had quite a few walls covered in different colours so it helps that.' ?

The cosmetics entrepreneur has experienced a surprising amount of success from her homegrown idea and said she even struggles to keep up with sales

The cosmetics entrepreneur has experienced a surprising amount of success from her homegrown idea and said she even struggles to keep up with sales

She credits her two young children as her main inspiration and wants to help other mothers in fostering creativity while holding onto childhood innocence

She credits her two young children as her main inspiration and wants to help other mothers in fostering creativity while holding onto childhood innocence

The comments below have not been moderated.

The views expressed in the contents above are those of our users and do not necessarily reflect the views of MailOnline.

We are no longer accepting comments on this article.